Why Organic?

Organic Packaging

Cotton is rightly called the world's 'dirtiest' crop due to its heavy use of insecticides, the most hazardous pesticide to our health and the environment.

During the conversion of cotton into conventional clothing, many hazardous materials are used and added to the product, including silicone waxes, softeners, heavy metals, flame retardants, ammonia, and formaldehyde.

Many processing stages result in large amounts of toxic wastewater that carry away residues from chemical cleaning, dyeing, and finishing. This waste finally ends up in the water, killing aquatic animals and disrupting aquatic ecosystems. 

Dyeing and Printing

Only GOTS approved non-toxic dyes are used in our products and hence absolutely no chemical carcinogens such as formaldehyde, bleach, Benzyl acetate, heavy metals etc. are involved in our dyeing and printing process.

Other harmful treatments

Normally, manufacturers put their fabric through a host of softening treatments such as bio wash, silicon wash, stone wash, acid wash etc. The fabric comes out super soft but loaded with chemicals that can cause life threatening diseases. You can simply google the process of each of the treatments mentioned above and you will get a list of the chemicals used in these processes.

The toxins in these treatments can lead to contact dermatitis, respiratory diseases, infertility and even cancer.

So the next time you’re tempted to buy something just because the fabric is super soft, think again!

Note: Please refrain from using bleach and other fabric softeners while washing your child’s undergarments. 

Does the label says 100% Cotton

Not all manufacturers use 100% cotton. Most inner garment manufacturers include from 5% up to 50% spandex or elastane in their cotton fabric. Spandex, Lycra or elastane is a synthetic fibre. It is a polyester-polyurethane copolymer and known for its exceptional elasticity. Spandex is not a natural material and synthetic clothing means chemicals! So the next time you are shopping for inner garments, look for 100% cotton or 100% Organic cotton.

Organic cotton can be slightly pricier than conventional cotton, but if we all slowly switch to organic cotton, the major cotton players will produce more organic cotton and the price will eventually match the price of conventional cotton.

Now all of us cannot have an entire wardrobe of organic clothing. So the first place to start should be with the inner garments. Why? The skin is the largest organ in the body. 

The inner garment is the closest garment in constant touch with your child’s skin. The huge quantities of pesticides and chemicals are therefore constantly entering your child’s body through the skin and into the lymph system. Alarming isn’t it?

Once you have your child’s inner garment collection in organic cotton, the next priority should be their night wear and then the bedding. Occasional clothing and outerwear in organic cotton might be an extravagance unless you can totally afford it. So give it a thought. Do you want to give your child the purest form of inner garments or would you rather contaminate our planet with hazardous chemicals?

Note: Please refrain from using bleach and other fabric softeners while washing your child’s undergarments.